- Learn the lingo: Crowdfunding is the practice of funding a project by raising many small amounts of money from a large number of people, typically via the Internet. Online crowdfunding campaigns can be used to support a wide variety of projects in Yosemite National Park.
- Pick a project. Crowdfunding works best when tied to a specific project (such as restoring your favorite trail). Research current Yosemite projects. Find something you care about, and consider how the project’s story and outcome could motivate people to donate to Yosemite Conservancy.
- Choose a platform. Popular sites for nonprofit-related fundraising include Everydayhero and CrowdRise, but there are dozens available. Be sure to read the fine print: Many charge a small fee for each donation, and some require you to meet your entire fundraising goal before they release any money.
- Create a campaign. Give donors a tangible target by setting a fundraising goal and explaining how their money will support Yosemite Conservancy. Inspire people to support your cause by creating an engaging campaign site using relevant photos, videos and stories. And take action! Get out and do something connected to the cause to show people why the campaign matters to you.
- Find your crowd. Crowdfunding is all about getting a lot of people to donate small amounts of money, such as $10 or $25 each. Share your campaign with your family and friends, post your page on social media or send the link in an email. Ask others to share the link with their networks. Before you know it, your message will reach a “crowd” of potential donors!
For more information about crowdfunding, contact Isabelle Luebbers at 415.434.8446 x313 or firstname.lastname@example.org